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| 01558nam##2200289za#4500 |
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| 001 | 9.666211 |
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| 003 | CaOODSP |
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| 005 | 20210615122715 |
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| 007 | ta |
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| 008 | 150407|2005||||xxc||||| f|0| 0 eng|d |
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| 020 | |a0-662-68777-9 |
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| 040 | |aCaOODSP|beng |
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| 041 | |aeng |
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| 041 | |afre |
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| 043 | |an-cn--- |
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| 086 | 1 |aH21-240/2005 |
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| 110 | 1 |aCanada. |bHealth Canada. |
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| 245 | 12|aA performance measurement pilot - West Nile Virus 2003 Public Education Campaign / |c[prepared by] Communications, Marketing and Consultation Directorate, Public Opinion Research and Evaluation Division. |
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| 260 | |aOttawa - Ontario : |bHealth Canada |c2005. |
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| 300 | |aEnglish text, 36p. : |bfig., graph, tables ; |c28 cm. |
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| 504 | |aBibliography. |
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| 520 | 3 |aThis report on the effectiveness of performance measurement for a public education campaign illustrates the strengths and weaknesses in current approaches to Health Canada communications. The report sets out the performance indicators, intended outcomes, target audiences, methodology, and evaluation tools. It then presents results for Canadians, including best practices and lessons learned. This pilot project was one of the first to introduce performance measurement within a communications function. |
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| 563 | |aSoftcover |
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| 590 | |a06-41|b2006-10-13 |
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| 690 | 07|aHealth promotion|2gcpds |
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| 690 | 07|aInfectious diseases|2gcpds |
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| 792 | |tProjet pilote sur la mesure du rendement - Campagne nationale d'éducation du public sur le virus du Nil occidental 2003 / |w(CaOODSP)9.666212 |
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