Diversify, diversify, diversify : a key growth strategy for small and mid-sized firms / [author: Tom Corner]. : Iu133-10/2015E-PDF

"This report was inspired by a single question that arose as oil prices fell to multi-year lows in early 2015: What relationship, if any, exists between diversification and financial performance among small and mid-sized businesses? Based on a survey of nearly 1,000 Alberta businesses, this report finds that diversification—whether measured in terms of products and services, geography, or number of customers—correlates strongly and positively with financial success. Not only are the most diversified businesses by far the top performers, but even somewhat diversified firms are likely to outperform those that are undiversified. Diversification is found to be independent of business age and positively associated with financial performance, regardless of business size. Put differently, diversification appears to be a strategy that many successful entrepreneurs utilize right from the start."--Foreword.

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Publication information
Department/Agency Canada.Business Development Bank of Canada.
Title Diversify, diversify, diversify : a key growth strategy for small and mid-sized firms / [author: Tom Corner].
Variant title Key growth strategy for small and mid-sized firms
Series title BDC study
Publication type Series - View Master Record
Language [English]
Other language editions [French]
Format Electronic
Electronic document

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Note(s) Cover title.
"November 2015."
Issued also in French under title: Diversifier, diversifier, diversifier : une stratégie de croissance essentielle pour les PME.
Includes bibliographical references.
Publishing information [Montreal] : Business Development Bank of Canada, 2015.
Author / Contributor Corner, Tom.
Description 30 p. : col. ill.
Catalogue number
  • Iu133-10/2015E-PDF
Subject terms Small businesses, Diversification

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