Finding, training and managing international agents and distributors .: ED5-23/2016E-PDF

“The most basic way to export is to sell your goods directly to your overseas customers. This can be the ideal strategy for many Canadian exporters, especially when they operate in countries such as the United States, where the business and consumer cultures resemble ours. In other markets, however, there may be language barriers and unfamiliar ways of doing business. In these places, working through intermediaries such as agents and distributors may be a more fruitful approach. This paper will examine the issues that exporters should consider if they decide to adopt this strategy.”

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Publication information
Department/Agency Export Development Canada.
Title Finding, training and managing international agents and distributors .
Publication type Monograph
Language [English]
Other language editions [French]
Format Electronic
Electronic document
Note(s) Issued also in French under title: Recherche et évaluation d’intermédiaires étrangers.
"White paper."
Publishing information [Ottawa] : Export Development Canada, c2016.
Description 14 p.
Catalogue number
  • ED5-23/2016E-PDF
Subject terms Exports
International markets
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