The newspaper as a business: Z1-1980/1-41-4E-PDF
"The newspaper is a split personality, one side journalistic, the other side advertising. But the philosophy which integrates the newspaper is the idea that the market provides the foundation on which both sides of the papers stand." That observation by Eugene Hallman in the opening chapter of this volume appropriately sums up its theme. It looks at the newspaper publishing industry from a variety of aspects: the publisher's philosophy; the economics of the industry; leadership patterns and management processes employed on a cross-section of Canadian dailies; and finally the perception of the advertisers who provide the bulk of newspaper content and revenue.
|Department/Agency||Privy Council Office. Royal Commission on Newspapers.|
|Title||The newspaper as a business|
|Series Title||Research publications ;|
|Publication Type||Series - View Master Record|
|Other Language Editions||[French]|
|Electronic Document|| |
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|Note||Digitized edition from print produced by Privy Council Office of Canada. Issued also in French under title: Le journal comme entreprise.|
|Number of Pages||ix, 189 p. :|
|Subject Terms||Newspapers, Businesses|
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