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008170315s2013    xxca   #o    f|0| 0 eng d
040 |aCaOODSP|beng
043 |an-cn---
0861 |aIu133-24/2013E-PDF
24500|aBusiness to business marketing |h[electronic resource] : |bBDC viewpoints study.
24637|aB2B marketing, September 2013
260 |aMontreal : |bBusiness Development Bank of Canada, |c2013.
300 |a70 p. : |bill.
500 |a"September 2013."
500 |aIssued also in French under title: Marketing interentreprises : étude points de vue de BDC.
520 |a"B2B or business-to-business marketing differs from the more common B2C or business-to-consumer sales process. Through this study, the BDC ViewPoints team wanted to better understand the B2B client journey by looking at such aspects as: the purchase decision-making journey; content development, tracking and conversion; online activities"--p. 4.
69207|2gccst|aBusinesses
69207|2gccst|aMarketing
7102 |aBusiness Development Bank of Canada.
77508|tMarketing interentreprises |w(CaOODSP)9.833784
85640|qPDF|s957 KB|uhttps://publications.gc.ca/collections/collection_2017/bdc/Iu133-24-2013-eng.pdf