Business to business marketing: Iu133-24/2013E-PDF
BDC viewpoints study.
"B2B or business-to-business marketing differs from the more common B2C or business-to-consumer sales process. Through this study, the BDC ViewPoints team wanted to better understand the B2B client journey by looking at such aspects as: the purchase decision-making journey; content development, tracking and conversion; online activities"--p. 4.
|Department/Agency||Business Development Bank of Canada.|
|Title||Business to business marketing|
|Subtitle||BDC viewpoints study.|
|Other Language Editions||[French]|
|Electronic Document|| |
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|Note||"September 2013." Issued also in French under title: Marketing interentreprises : étude points de vue de BDC.|
|Number of Pages||70 p. :|
|Subject Terms||Businesses, Marketing|
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