Business to business marketing: Iu133-24/2013E-PDF

BDC viewpoints study.

"B2B or business-to-business marketing differs from the more common B2C or business-to-consumer sales process. Through this study, the BDC ViewPoints team wanted to better understand the B2B client journey by looking at such aspects as: the purchase decision-making journey; content development, tracking and conversion; online activities"--p. 4.

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Department/Agency Business Development Bank of Canada.
Title Business to business marketing
Subtitle BDC viewpoints study.
Publication Type Monograph
Language [English]
Other Language Editions [French]
Format Electronic
Electronic Document

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Note "September 2013." Issued also in French under title: Marketing interentreprises : étude points de vue de BDC.
Date 2013.
Number of Pages 70 p. :
Catalogue Number
  • Iu133-24/2013E-PDF
Subject Terms Businesses, Marketing