Due to maintenance, the Publications.gc.ca website may operate intermittently between 5:00 am ET until 9:00 am ET on Sunday, October 22, 2017.
Business to business marketing: Iu133-24/2013E-PDF
BDC viewpoints study.
"B2B or business-to-business marketing differs from the more common B2C or business-to-consumer sales process. Through this study, the BDC ViewPoints team wanted to better understand the B2B client journey by looking at such aspects as: the purchase decision-making journey; content development, tracking and conversion; online activities"--p. 4.
|Department/Agency||Business Development Bank of Canada.|
|Title||Business to business marketing|
|Subtitle||BDC viewpoints study.|
|Other Language Editions||[French]|
|Electronic Document|| |
Information identified as archived is provided for reference, research or recordkeeping purposes. It is not subject to the Government of Canada Web Standards and has not been altered or updated since it was archived. Please contact the authoring department to request a format other than those available.
We invite you to consult the Frequently Asked Questions page for additional information regarding the Archived Content notice.
Note: The URLs contained in this/these document(s) may no longer be functional
|Note||"September 2013." Issued also in French under title: Marketing interentreprises : étude points de vue de BDC.|
|Number of Pages||70 p. :|
|Subject Terms||Businesses, Marketing|
- Date modified: