2018 GCSurplus market research : final report.: P103-11/2-2018E-PDF
"The objectives of the research were:to determine how to improve the existing service to make it easier and more attractive to use, for past and current buyers; to engage with potential users to determine why they are not currently using the service, and how to interest themin using the service or market GCSurplus to them; and to establish a baseline to track and measure organizational reach and impacts from year to year. The results provide feedback to possibly redesign different facets of GCSurplus’ service delivery and program management, as well as to inform the design of a marketing strategy to advertise and grow GCSurplus"--Executive summary.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.850682&sl=0
| Department/Agency | Canada. Public Services and Procurement Canada. |
|---|---|
| Title | 2018 GCSurplus market research : final report. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document | |
| Note(s) | Issued also in French under title: Étude de marchésur GCSurplus 2018 : rapport final. Cover title. "Executive summary." |
| Publishing information | [Gatineau, QC] : Public Services and Procurement Canada, 2018. |
| Description | [7] p. |
| ISBN | 9780660246833 |
| Catalogue number |
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| Subject terms | Market analysis Government departments Electronic commerce |