Break it off : tobacco cessation concept testing.: H149-11/2018E-PDF
"Phoenix Strategic Perspectives (Phoenix SPI) was commissioned by Health Canada to conduct qualitative research to test creative concepts for the Break It Off / Je te laisse campaign.A set of six in-person focus groups was conducted with young adult smokers in three locations: St. John’s (July 24th, 2018), Montreal (July 25th), and Saskatoon (July 26th). The groups in St. John’s and Saskatoon were conducted in English and the groups in Montreal were conducted in French. The target audience was smokers, aged 20 to 24. One group in each city was conducted with “occasional” smokers and the other with “daily” smokers. More details about the methodology can be found in the Methodology section in the Introduction"--Final report, p. 1.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.861694&sl=0
| Department/Agency | Canada. Health Canada. |
|---|---|
| Title | Break it off : tobacco cessation concept testing. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document |
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| Note(s) | Issued also in French under title: Je te laisse : mise à l’essai de concepts créatifs pour l’abandon du tabac. Cover title. "Registration Number: POR 013-18." |
| Publishing information | [Ottawa] : Health Canada, c2018. |
| Description | 2 vols. |
| ISBN | 9780660277851 |
| Catalogue number |
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| Subject terms | Smoking Public opinion |