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| 02197cam 2200337zi 4500 |
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| 001 | 9.870811 |
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| 003 | CaOODSP |
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| 005 | 20221107163225 |
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| 006 | m o d f |
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| 007 | cr cn |||||||| |
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| 008 | 190820t20192019quc o f000 0 eng d |
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| 020 | |a9780660303314 |
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| 040 | |aCaOODSP|beng|erda|cCaOODSP |
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| 043 | |an-cn--- |
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| 086 | 1 |aEm20-112/2019E-PDF |
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| 245 | 00|aAdvertising public opinion research : |beducation and skills adult campaign (phase 2: Advertising Campaign Evaluation Tool ACET) : final report / |cprepared for Employment and Social Development Canada ; supplier name: Corporate Research Associates Inc. |
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| 264 | 1|a[Gatineau, QC] : |bEmployment and Social Development Canada = Emploi et Développement social Canada, |c2019. |
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| 264 | 4|c©2019 |
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| 300 | |a1 online resource (10, 7, 8 pages) |
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| 336 | |atext|btxt|2rdacontent |
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| 337 | |acomputer|bc|2rdamedia |
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| 338 | |aonline resource|bcr|2rdacarrier |
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| 500 | |aIssued also in French under title: Recherche sur l’opinion publique sur la publicité – campagne éducation et compétences chez les adultes (phase 2 : outil d'évaluation des campagnes publicitaires) : rapport final. |
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| 500 | |a"Delivery date: March 29, 2019." |
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| 520 | |a"The purpose of the quantitative research is to evaluate the advertising campaign using the Government of Canada’s Advertising Campaign Evaluation Tool (ACET), and as required, is conducted before and after the ad campaign runs in the media. Post-campaign data metrics are measured against the baseline data. Results will provide ESDC with data that assists in developing/adjusting future media strategies. In addition, results from the post-testing provide for future campaigns, valuable trend information for the Department"--Research objectives, page 1. |
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| 692 | 07|2gccst|aPublic opinion |
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| 692 | 07|2gccst|aEmployment programs |
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| 710 | 1 |aCanada. |bEmployment and Social Development Canada. |
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| 710 | 2 |aCorporate Research Associates. |
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| 775 | 08|tRecherche sur l’opinion publique sur la publicité : |w(CaOODSP)9.870816 |
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| 856 | 40|qPDF|s687 KB|uhttps://publications.gc.ca/collections/collection_2019/edsc-esdc/Em20-112-2019-eng.pdf |
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