An exploratory study of urban/rural consumer expectations and evaluations of their consumer realities / by John Liefeld, Department of Consumer Studies, University of Guelph.: RG31-11/1979E-PDF

"The purpose of the exploration reported herein was to provide information to: (1) assist the policy maker in his deliberations without misleading him with superficial objective measurements which albeit may be statistically reliable yet of highly questionable validity; (2) increase familiarity with the problem area, thus permitting, if desired, the design of more precise and structured investigation; and (3) clarify concepts and establish priorities for further investigation"--pages 1-2.

Permanent link to this Catalogue record:
http://publications.gc.ca/pub?id=9.871168&sl=0

Publication information
Department/Agency Canada. Consumer and Corporate Affairs.
Title An exploratory study of urban/rural consumer expectations and evaluations of their consumer realities / by John Liefeld, Department of Consumer Studies, University of Guelph.
Publication type Monograph
Language [English]
Format Electronic
Electronic document
Note(s) Digitized edition from print [produced by Innovation, Science and Economic Development Canada].
Includes bibliographical references.
Publishing information [Ottawa] : [Department of Consumer and Corporate Affairs], [1979]
Author / Contributor Liefeld, John‏,author.
Description 1 online resource (33 pages)
Catalogue number
  • RG31-11/1979E-PDF
Subject terms Consumers
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