An exploratory study of urban/rural consumer expectations and evaluations of their consumer realities / by John Liefeld, Department of Consumer Studies, University of Guelph.: RG31-11/1979E-PDF
"The purpose of the exploration reported herein was to provide information to: (1) assist the policy maker in his deliberations without misleading him with superficial objective measurements which albeit may be statistically reliable yet of highly questionable validity; (2) increase familiarity with the problem area, thus permitting, if desired, the design of more precise and structured investigation; and (3) clarify concepts and establish priorities for further investigation"--pages 1-2.
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|Department/Agency||Canada. Consumer and Corporate Affairs.|
|Title||An exploratory study of urban/rural consumer expectations and evaluations of their consumer realities / by John Liefeld, Department of Consumer Studies, University of Guelph.|
|Note(s)|| Digitized edition from print [produced by Innovation, Science and Economic Development Canada]. |
Includes bibliographical references.
|Publishing information||[Ottawa] : [Department of Consumer and Corporate Affairs], |
|Author / Contributor||Liefeld, John,author.|
|Description||1 online resource (33 pages)|
|Catalogue number|| |
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