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008190405s1980    onc     o    f000 0 eng d
040 |aCaOODSP|beng|erda|cCaOODSP
043 |an-cn---
0861 |aRG31-14/1980E-PDF
1001 |aWallendorf, Melanie, |eauthor.
24510|aStimulus variation and consumer satisfaction/dissatisfaction and action-taking / |cprepared by Melanie Wallendorf, Graduate School of Business Administration, University of Michigan.
264 1|a[Ottawa] : |bConsumer Research and Evaluation Branch, Consumer and Corporate Affairs Canada, |c[1980]
300 |a1 online resource (53 pages)
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
500 |aDigitized edition from print [produced by Innovation, Science and Economic Development Canada].
504 |aIncludes bibliographical references.
520 |a"At a time when there are increasing numbers and types of products, it is apparent that consumers are dissatisfied with a large number of these products (Day and Bodur, 1977; Bay and Ash, 1979). It is therefore interesting to consider the types of life experiences and preference patterns which may lead to dissatisfaction with a product. In this paper these are discussed within the conceptual framework of stimulus variation"--page 1.
69207|2gccst|aConsumer products
69207|2gccst|aConsumerism
7101 |aCanada. |bConsumer and Corporate Affairs.
85640|qPDF|s2.66 MB|uhttps://publications.gc.ca/collections/collection_2019/isde-ised/rg31/RG31-14-1980-eng.pdf