Stimulus variation and consumer satisfaction/dissatisfaction and action-taking / prepared by Melanie Wallendorf, Graduate School of Business Administration, University of Michigan.: RG31-14/1980E-PDF
"At a time when there are increasing numbers and types of products, it is apparent that consumers are dissatisfied with a large number of these products (Day and Bodur, 1977; Bay and Ash, 1979). It is therefore interesting to consider the types of life experiences and preference patterns which may lead to dissatisfaction with a product. In this paper these are discussed within the conceptual framework of stimulus variation"--page 1.
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|Department/Agency||Canada. Consumer and Corporate Affairs.|
|Title||Stimulus variation and consumer satisfaction/dissatisfaction and action-taking / prepared by Melanie Wallendorf, Graduate School of Business Administration, University of Michigan.|
|Note(s)|| Digitized edition from print [produced by Innovation, Science and Economic Development Canada]. |
Includes bibliographical references.
|Publishing information||[Ottawa] : Consumer Research and Evaluation Branch, Consumer and Corporate Affairs Canada, |
|Author / Contributor||Wallendorf, Melanie, author.|
|Description||1 online resource (53 pages)|
|Catalogue number|| |
|Subject terms|| Consumer products |
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