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008191016s1973    onc|||| ob   f000 0|eng d
040 |aCaOODSP|beng|erda|cCaOODSP
043 |an-cn---
0861 |aCo24-286/1973E-PDF
1001 |aSweitzer, Robert W., |eauthor.
24510|aPerceived Canadian consumer requirements in the communications industry / |cby Robert W. Sweitzer and Samuel Singer.
264 1|a[Ottawa] : |b[Department of Communications], |c[1973]
300 |a1 online resource (1 volume (various pagings))
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
500 |aDigitized edition from print [produced by Innovation, Science and Economic Development Canada].
504 |aIncludes bibliographical references.
520 |a"The primary objective of this study is to evaluate Canadian consumers' current ratings of telephone terminal equipment. The ratings are based on an index of salient product attributes, which are in turn derived from a statistical analysis of field data. A secondary objective, the attainment of which is dependent on the results of the first, is to evaluate the probable effect that a proliferation of product offerings in Canada would have. This evaluation will be based primarily on product attributes and stated consumer preferences as per research results"--Objectives of the Study, page 1.
650 0|aConsumers|zCanada|xAttitudes.
650 0|aTelephone|xEquipment and supplies|xEvaluation.
650 6|aConsommateurs|zCanada|xAttitudes.
650 6|aTéléphone|xAppareils et matériel|xÉvaluation.
7101 |aCanada. |bDepartment of Communications.
85640|qPDF|s6.56 MB|uhttps://publications.gc.ca/collections/collection_2020/isde-ised/Co24/Co24-286-1973-eng.pdf