Perceived Canadian consumer requirements in the communications industry / by Robert W. Sweitzer and Samuel Singer.: Co24-286/1973E-PDF
"The primary objective of this study is to evaluate Canadian consumers' current ratings of telephone terminal equipment. The ratings are based on an index of salient product attributes, which are in turn derived from a statistical analysis of field data. A secondary objective, the attainment of which is dependent on the results of the first, is to evaluate the probable effect that a proliferation of product offerings in Canada would have. This evaluation will be based primarily on product attributes and stated consumer preferences as per research results"--Objectives of the Study, page 1.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.880685&sl=0
| Department/Agency | Canada. Department of Communications. |
|---|---|
| Title | Perceived Canadian consumer requirements in the communications industry / by Robert W. Sweitzer and Samuel Singer. |
| Publication type | Monograph |
| Language | [English] |
| Format | Electronic |
| Electronic document | |
| Note(s) | Digitized edition from print [produced by Innovation, Science and Economic Development Canada]. Includes bibliographical references. |
| Publishing information | [Ottawa] : [Department of Communications], [1973] |
| Author / Contributor | Sweitzer, Robert W., author. |
| Description | 1 online resource (1 volume (various pagings)) |
| Catalogue number |
|
| Subject terms | Consumers -- Canada -- Attitudes. Telephone -- Equipment and supplies -- Evaluation. Consommateurs -- Canada -- Attitudes. Téléphone -- Appareils et matériel -- Évaluation. |