Market research handbook
Abstract
The handbook is designed to be a comprehensive source of socio-economic statistics for all those who study the Canadian consumer market - market researchers, strategists, product planners and sales leaders. The broad range of data are equally relevant to consumer and business-to-business marketing. They present profiles of key industries including the small business sector, as well as of consumers in all provinces and 45 major cities. International trade data and projections - of population, households, families and selected economic indicators, etc. - provide information for businesses seeking to expand or develop new product lines.
Market research handbook (HTML version)
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