Public opinion research on noticeability of health information messages and effectiveness of health warnings for tobacco labelling : final report / prepared for Health Canada by Environics Research.: H21-310/2019E-PDF

"Previous research has demonstrated that health-related information on tobacco product packaging is effective at raising awareness of the health hazards and effects of tobacco use, particularly through both loss-framed (negative consequences) and gain-framed (encouraging) messages on the same package. In Canada, legislation requires Health Warnings (HW) on the outside of tobacco packaging, Health Information Messages (HIM) on the inside, and Toxic Emissions Statements (TS) on the side"--Page 2.

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Publication information
Department/Agency Canada. Health Canada.
Environics Research Group.
Title Public opinion research on noticeability of health information messages and effectiveness of health warnings for tobacco labelling : final report / prepared for Health Canada by Environics Research.
Publication type Monograph
Language [English]
Other language editions [French]
Format Electronic
Electronic document
Note(s) Title from cover.
"Call-up number: HT372-183473/001/CY."
"POR Registration Number: POR 058-18."
"Delivery Date: May 2019."
Issued also in French under title: Recherche sur l’opinion publique concernant la visibilité des messages d’information sur la santé et l’efficacité des avertissements de santé pour l’étiquetage du tabac : rapport final.
Publishing information [Ottawa] : Health Canada = Santé Canada, 2019.
©2019
Description 1 online resource (146 pages) : illustrations + 1 executive summary (5 unnumbered pages)
ISBN 9780660303253
Catalogue number
  • H21-310/2019E-PDF
Subject terms Tobacco industry
Health promotion
Public opinion
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