Business development initiatives of multinational subsidiaries in Canada / by Julian Birkinshaw. : C21-23/2
This process of identifying an opportunity, putting together a proposal and convincing parent company management to award the mandate is referred to here as a subsidiary initiative. An initiative is defined here as a business development activity that is actively pursued by subsidiary managers, with the intention of developing international responsibilities for the subsidiary.--Executive summary
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| Department/Agency | Canada. Industry Canada. Micro-Economic Analysis Directorate. |
|---|---|
| Title | Business development initiatives of multinational subsidiaries in Canada / by Julian Birkinshaw. |
| Series title | Occasional paperNo. 2, January, 1995 |
| Publication type | Series - View Master Record |
| Language | Bilingual-[English | French] |
| Format | Paper |
| Other formats | Electronic-[English], Electronic-[French] |
| Note(s) | "This process of identifying an opportunity, putting together a proposal and convincing parent company management to award the mandate is referred to here as a subsidiary initiative. An initiative is defined here as a business development activity that is actively pursued by subsidiary managers, with the intention of developing international responsibilities for the subsidiary."--Executive summary. Bilingual |
| Publishing information | Ottawa - Ontario : Industry Canada. 1995. |
| Binding | Softcover |
| Description | English text, iv, 59p. : figs., graphs, references, tables ; 23 cm. |
| ISBN | 0-662-61598-0 |
| Catalogue number |
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| Subject terms | Multinational corporations |
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