000 01961nam##2200289za#4500
0019.647697
003CaOODSP
00520200330065814
007ta
008150407|1999||||xxc|||||     f|0| 0 eng|d
020 |a0-662-28804-1
040 |aCaOODSP|beng
043 |an-cn---
0861 |aH49-133/1999E
1101 |aCanada.|bHealth Canada. |bHealth Protection Branch.
24514|aThe relative importance of the size, content & pictures on cigarette package warning messages / |cby John P. Liefeld.
260 |aOttawa - Ontario : |bHealth Canada. |c1999.
300 |av, 65p. : |billus., tables ; |c28 cm.
500 |a"This study estimated the relative impact of: 1. Larger warning messages--specifically 50% or 60% of the principal display surface of cigarette packages. 2. Messages with stronger appeal to emotion and with greater information content. 3. Pictures added to warning messages to illustrate the hazard. 4. The absence of trade-mark colours and logos. On: A. Encouraging teen and adult smokers to stop smoking; and, B. Encouraging non-smoking teens not to start smoking."--Executive summary.
5203 |aThis study estimated the relative impact of: 1. Larger warning messages--specifically 50% or 60% of the principal display surface of cigarette packages. 2. Messages with stronger appeal to emotion and with greater information content. 3. Pictures added to warning messages to illustrate the hazard. 4. The absence of trade-mark colours and logos. On: A. Encouraging teen and adult smokers to stop smoking; and, B. Encouraging non-smoking teens not to start smoking.--Executive summary
563 |aProcessed
590 |a00-15|b2000-04-14
69007|aPackaging|2gcpds
69007|aLabelling|2gcpds
69007|aSmoking prevention|2gcpds
7201 |aLiefeld, John P.
77508|tImportance relative de la taille, du contenu et des illustrations des messages d'avertissement sur les paquets de cigarettes / |w(CaOODSP)9.681088