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| 01961nam##2200289za#4500 |
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| 001 | 9.647697 |
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| 003 | CaOODSP |
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| 005 | 20200330065814 |
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| 007 | ta |
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| 008 | 150407|1999||||xxc||||| f|0| 0 eng|d |
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| 020 | |a0-662-28804-1 |
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| 040 | |aCaOODSP|beng |
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| 043 | |an-cn--- |
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| 086 | 1 |aH49-133/1999E |
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| 110 | 1 |aCanada.|bHealth Canada. |bHealth Protection Branch. |
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| 245 | 14|aThe relative importance of the size, content & pictures on cigarette package warning messages / |cby John P. Liefeld. |
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| 260 | |aOttawa - Ontario : |bHealth Canada. |c1999. |
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| 300 | |av, 65p. : |billus., tables ; |c28 cm. |
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| 500 | |a"This study estimated the relative impact of: 1. Larger warning messages--specifically 50% or 60% of the principal display surface of cigarette packages. 2. Messages with stronger appeal to emotion and with greater information content. 3. Pictures added to warning messages to illustrate the hazard. 4. The absence of trade-mark colours and logos. On: A. Encouraging teen and adult smokers to stop smoking; and, B. Encouraging non-smoking teens not to start smoking."--Executive summary. |
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| 520 | 3 |aThis study estimated the relative impact of: 1. Larger warning messages--specifically 50% or 60% of the principal display surface of cigarette packages. 2. Messages with stronger appeal to emotion and with greater information content. 3. Pictures added to warning messages to illustrate the hazard. 4. The absence of trade-mark colours and logos. On: A. Encouraging teen and adult smokers to stop smoking; and, B. Encouraging non-smoking teens not to start smoking.--Executive summary |
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| 563 | |aProcessed |
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| 590 | |a00-15|b2000-04-14 |
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| 690 | 07|aPackaging|2gcpds |
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| 690 | 07|aLabelling|2gcpds |
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| 690 | 07|aSmoking prevention|2gcpds |
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| 720 | 1 |aLiefeld, John P. |
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| 775 | 08|tImportance relative de la taille, du contenu et des illustrations des messages d'avertissement sur les paquets de cigarettes / |w(CaOODSP)9.681088 |
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