00000nam 2200000za 4500 9.821197 CaOODSP 20240219183437 cr ||||||||||| 160718s2012 onc|||||o f000 0 eng d CaOODSP eng eng fre n-cn--- D68-5/108-2012E-PDF Upal, M. Afzal, 1970- How to design culturally resonant messages? [electronic resource] / by M. Afzal Upal. [Ottawa] : Defence Research and Development Canada, c2012. ix 33 p. : figures. Technical Note ; 2012-108 "October 2012." Includes bibliographical references. Starting in June 2009, DRDC Toronto’s Effects & Influence Group (EIG) was asked by LFCA G9 (Influence Activities Unit) to provide course material that can be delivered to LFCA’s Influence Activities (IA) operators to train them on how to design more effective message in expeditionary environment. The lecture notes and the Powerpoint slides designed and delivered by the EIG are presented here. gccst Technical reports Influence activities Target audience analysis Defence R&D Canada. Technical note (Defence R&D Canada) 2012-108 (CaOODSP)9.820563 PDF 3.75 MB https://publications.gc.ca/collections/collection_2016/rddc-drdc/D68-5-108-2012-eng.pdf