00000nam 2200000za 4500 9.821301 CaOODSP 20240219183444 cr ||||||||||| 160719s2013 onc|||||o f000 0 eng d CaOODSP eng eng fre n-cn--- D68-6/117-2013E-PDF Harmon-Vukic, Mary. On memorability of maximally counterintuitive ideas [electronic resource] / by Mary Harmon-Vukic, M. Afzal Upal and Caitlin Trainor. [Ottawa] : Defence Research and Development Canada, c2013. viii, 16 p. : tables, graphs. Technical Memorandum ; 2013-117 "November 2013." Includes bibliographical references. Previous work has suggested that concepts that are only slightly counterintuitive are more memorable than concepts that are intuitive or overly counterintuitive (Boyer 1994; Boyer and Ramble, 2001) even though causes for this memory advantage have been debated (Barrett 2008; Upal 2009). This paper presents two studies conducted to better understand the cognitive processes that underlie memory for counterintuitive concepts. They suggest that additional time spent processing counterintuitive concepts may be the primary driver of the MCI effect rather than domain violation. gccst Technical reports Memory Effective messages Upal, M. Afzal, 1970- Trainor, Caitlin. Defence R&D Canada. Technical memorandum (Defence R&D Canada) 2013-117 (CaOODSP)9.820564 PDF 343 KB https://publications.gc.ca/collections/collection_2016/rddc-drdc/D68-6-117-2013-eng.pdf