An empirical examination of intuitive expectation sets / by M. Afzal Upal.: D68-6/153-2013E-PDF
This report presents the results of a series of studies carried out to understand people’s mental representation of common concepts. The results support some aspects of previous research and question some of the previous assumptions. This work will not only allow cultural scientists to better understand spread of non-natural and religious concepts but also allow marketing professionals and CAF’s influence activities practitioners to design messages that are more memorable for their target audiences.
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| Department/Agency | Canada. Defence R&D Canada. |
|---|---|
| Title | An empirical examination of intuitive expectation sets / by M. Afzal Upal. |
| Series title | Technical Memorandum ; 2013-153 |
| Publication type | Series - View Master Record |
| Language | [English] |
| Format | Electronic |
| Electronic document | |
| Note(s) | "October 2013." Includes bibliographical references. |
| Publishing information | [Ottawa] : Defence Research and Development Canada, c2013. |
| Author / Contributor | Upal, M. Afzal, 1970- |
| Description | viii, 22 p. : tables, graphs. |
| Catalogue number |
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| Subject terms | Technical reports Information/influence operations |
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