An empirical examination of intuitive expectation sets / by M. Afzal Upal.: D68-6/153-2013E-PDF
This report presents the results of a series of studies carried out to understand people’s mental representation of common concepts. The results support some aspects of previous research and question some of the previous assumptions. This work will not only allow cultural scientists to better understand spread of non-natural and religious concepts but also allow marketing professionals and CAF’s influence activities practitioners to design messages that are more memorable for their target audiences.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.821329&sl=0
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| Title | An empirical examination of intuitive expectation sets / by M. Afzal Upal. |
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| Publication type | Monograph - View Master Record |
| Language | [English] |
| Format | Digital text |
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| Description | viii, 22 p. : tables, graphs. |
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