00000nam 2200000za 4500 9.831331 CaOODSP 20221107145729 cr ||||||||||| 170126s1981 oncd #o f000 0 eng d 0-660-11060-1 CaOODSP eng n-cn--- Z1-1980/1-41-4E-PDF Z1-1980/1-41-4E The newspaper as a business [electronic resource] / by Eugene Hallman ... [et al.]. Ottawa : Royal Commission on Newspapers, c1981. ix, 189 p. : graphs Research publications ; v. 4 Digitized edition from print produced by Privy Council Office of Canada. Issued also in French under title: Le journal comme entreprise. "The newspaper is a split personality, one side journalistic, the other side advertising. But the philosophy which integrates the newspaper is the idea that the market provides the foundation on which both sides of the papers stand." That observation by Eugene Hallman in the opening chapter of this volume appropriately sums up its theme. It looks at the newspaper publishing industry from a variety of aspects: the publisher's philosophy; the economics of the industry; leadership patterns and management processes employed on a cross-section of Canadian dailies; and finally the perception of the advertisers who provide the bulk of newspaper content and revenue. gccst Newspapers gccst Businesses Hallman, E. S. (Eugene Sanborn), 1919- Canada. Privy Council Office. Canada. Royal Commission on Newspapers. Le journal comme entreprise (CaOODSP)9.831332 Research publications (Canada. Royal Commission on Newspapers) v. 4. (CaOODSP)9.831282 PDF 67.34 MB https://publications.gc.ca/collections/collection_2017/bcp-pco/Z1-1980-1-41-4-eng.pdf