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| 01309nam 2200265za 4500 |
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| 001 | 9.833341 |
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| 003 | CaOODSP |
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| 005 | 20221107150212 |
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| 007 | cr ||||||||||| |
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| 008 | 170315s2013 xxca #o f|0| 0 eng d |
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| 040 | |aCaOODSP|beng |
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| 043 | |an-cn--- |
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| 086 | 1 |aIu133-24/2013E-PDF |
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| 245 | 00|aBusiness to business marketing |h[electronic resource] : |bBDC viewpoints study. |
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| 246 | 37|aB2B marketing, September 2013 |
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| 260 | |aMontreal : |bBusiness Development Bank of Canada, |c2013. |
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| 300 | |a70 p. : |bill. |
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| 500 | |a"September 2013." |
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| 500 | |aIssued also in French under title: Marketing interentreprises : étude points de vue de BDC. |
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| 520 | |a"B2B or business-to-business marketing differs from the more common B2C or business-to-consumer sales process. Through this study, the BDC ViewPoints team wanted to better understand the B2B client journey by looking at such aspects as: the purchase decision-making journey; content development, tracking and conversion; online activities"--p. 4. |
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| 692 | 07|2gccst|aBusinesses |
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| 692 | 07|2gccst|aMarketing |
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| 710 | 2 |aBusiness Development Bank of Canada. |
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| 775 | 08|tMarketing interentreprises |w(CaOODSP)9.833784 |
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| 856 | 40|qPDF|s957 KB|uhttps://publications.gc.ca/collections/collection_2017/bdc/Iu133-24-2013-eng.pdf |
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