Sector trend analysis - fish products in Japan / [prepared by Karim Zarrouki].: A74-3/84-2017E-PDF

“The Japanese are affluent consumers who set trends in Asia. The attitudes and consumption behaviours of the Japanese people make this mature market significantly different from those of other Asian countries. Consumers are increasingly interested in a diverse variety of foods that have superior taste, are safe and nutritious. Japanese consumers demand and will pay a premium for high-quality food products, provided they exceed expectations. According to Euromonitor, Japan‘s population is aging faster than any other country in the world and as such, by 2020, almost 30% of the population will be over 65 years of age. Coupled with the fact that Japanese life expectancy is the highest in the world, there is a strong demand for healthy foods. Food products that offer health benefits, such as lowering cholesterol, or containing a high level of natural antioxidants such as omega 3, have a marketing advantage in Japan. Canada-Japan trade relations continue to be important. As of November 2016, Japan was Canada‘s third-largest export market and registered a trade surplus of C$3.7 billion. Canada has had an extensive history of exporting commodities to Japan. There is opportunity for Canadian fisheries to diversify and capitalize on our regulatory framework, high quality and innovative fish products in this discerning marketplace"--Executive summary, p. [1].

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