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000
| 01815nam 2200313za 4500 |
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| 001 | 9.845809 |
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| 003 | CaOODSP |
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| 005 | 20221107153042 |
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| 007 | cr ||||||||||| |
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| 008 | 171019s2012 onca #o f00| 0 eng d |
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| 040 | |aCaOODSP|beng |
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| 041 | |aeng|bfre |
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| 043 | |an-cn--- |
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| 086 | 1 |aHP40-195/2012E-PDF |
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| 245 | 00|aFocus testing of anticipatory food safety public notice creative templates |h[electronic resource] : |bfinal report / |cprepared for Public Health Agency of Canada; prepared by TNS. |
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| 260 | |a[Ottawa] : |bPublic Health Agency of Canada, |c2012. |
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| 300 | |a[69] p. : |bill. |
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| 500 | |aCover title. |
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| 500 | |a"HC-POR-11-11." |
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| 500 | |a"March 2012." |
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| 500 | |a"Contract number: HT372-112870/001/CY." |
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| 520 | |a"In the spring of 2011, in response to recommendations 37 and 41 of the Weatherill Report 1, Public Health Agency of Canada (“the Agency”) Marketing developed draft marketing templates for a public notice that could be used to communicate with Canadians in the event of a foodborne illness outbreak. Qualitative research was required to test the concepts to ensure that they resonated with defined target audiences. Specific objectives included determining the effectiveness of the content and language used and their fit and appeal with these target audiences. The research findings will help to determine the best creative design and language to be used."--Executive Summary. |
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| 546 | |aIncludes some text in French; summaries in English and French. |
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| 692 | 07|2gccst|aHealth |
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| 692 | 07|2gccst|aFood safety |
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| 692 | 07|2gccst|aMarketing |
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| 710 | 2 |aTNS Canadian Facts (Firm) |
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| 710 | 2 |aPublic Health Agency of Canada. |
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| 856 | 40|qPDF|s988 KB|uhttps://publications.gc.ca/collections/collection_2017/aspc-phac/HP40-195-2012-eng.pdf |
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