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008171205s2017    onc    |o    f|0| 0 eng d
040 |aCaOODSP|beng
043 |an-cn---
0861 |aXC70-1/1-421-12E-PDF
1101 |aCanada. |bParliament. |bHouse of Commons. |bStanding Committee on Government Operations and Estimates.
24510|aReaching Canadians with effective government advertising |h[electronic resource] / |cTom Lukiwski, chair.
260 |a[Ottawa] : |bHouse of Commons, |c2017.
300 |aviii, 63 p.
4901 |aReport of the Standing Committee on Government Operations and Estimates ; |v12th report, 42nd Parliament, 1st session
500 |aIssued also in French under title: Atteindre les Canadiens au moyen de publicités gouvernementales efficaces.
500 |a"December 2017."
500 |aOriginal published on: 2017/12/04; published on: 2017/12/21.
520 |a"This report reviews the changes made in 2016 to the federal government’s policy on communications and procedures for advertising and explores the best ways to ensure that government communications and advertising effectively reach Canadians. It outlines changes designed to avoid partisanship in government communications and advertising and suggests improvements. It also offers ways to provide proper and relevant oversight of government advertising activities and to increase government transparency with regard to communications and advertising. Ten recommendations address important challenges related to government communications and advertising"--Summary.
69207|2gccst|aAdvertising
7001 |aLukiwski, Tom.
77508|tAtteindre les Canadiens au moyen de publicités gouvernementales efficaces |w(CaOODSP)9.848275
830#0|aReport of the Standing Committee on Government Operations and Estimates ;|v12th report, 42nd Parliament, 1st session|w(CaOODSP)9.506778
85640|qPDF|s7.15 MB|uhttps://publications.gc.ca/collections/collection_2017/parl/xc70-1/XC70-1-1-421-12-eng.pdf