00000nam 2200000za 4500 9.848496 CaOODSP 20221107153707 cr ||||||||||| 171208t20172016onc o f000 0 eng d CaOODSP eng n-cn--- ED5-38/2017E-PDF Trade shows and you [electronic resource] : how to get the most from your trade show investment. [Ottawa] : Export Development Canada, [2017], c2016 20 p. White paper Issued also in French under title: Les salons professionnels et vous : comment tirer le maximum de vos investissements dans les salons professionnels. Cover title. "There are several good reasons for adding trade shows to your company’s sales strategy, even if your business has been performing well without them. Participating in a domestic or international trade event can help you enter new markets, increase your sales in existing ones and raise your company profile with potential customers and partners. Trade Shows and You will help you explore these possibilities and will give you a compact, practical guide to the major stages of a trade show: planning your show strategy, preparing for a show, working the show itself and following up after the show"--P. [1]. gccst Trade shows Export Development Canada. Les salons professionnels et vous (CaOODSP)9.848497 PDF 155 KB https://publications.gc.ca/collections/collection_2017/edc/ED5-38-2017-eng.pdf