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008171208t20172016onc     o    f000 0 eng d
040 |aCaOODSP|beng
043 |an-cn---
0861 |aED5-38/2017E-PDF
24500|aTrade shows and you |h[electronic resource] : |bhow to get the most from your trade show investment.
260 |a[Ottawa] : |bExport Development Canada, |c[2017], c2016
300 |a20 p.
4900 |aWhite paper
500 |aIssued also in French under title: Les salons professionnels et vous : comment tirer le maximum de vos investissements dans les salons professionnels.
500 |aCover title.
520 |a"There are several good reasons for adding trade shows to your company’s sales strategy, even if your business has been performing well without them. Participating in a domestic or international trade event can help you enter new markets, increase your sales in existing ones and raise your company profile with potential customers and partners. Trade Shows and You will help you explore these possibilities and will give you a compact, practical guide to the major stages of a trade show: planning your show strategy, preparing for a show, working the show itself and following up after the show"--P. [1].
69207|2gccst|aTrade shows
7102 |aExport Development Canada.
77508|tLes salons professionnels et vous |w(CaOODSP)9.848497
85640|qPDF|s155 KB|uhttps://publications.gc.ca/collections/collection_2017/edc/ED5-38-2017-eng.pdf