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| 02372cam 2200397za 4500 |
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| 001 | 9.851705 |
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| 003 | CaOODSP |
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| 005 | 20221107154429 |
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| 007 | cr ||||||||||| |
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| 008 | 180213s2018 oncad o f000 0 eng d |
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| 020 | |a9780660251295 |
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| 040 | |aCaOODSP|beng |
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| 043 | |an-cn--- |
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| 086 | 1 |aCP22-159/2018E-PDF |
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| 100 | 1 |aKhan, Haris. |
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| 245 | 10|aBehavioural insights project |h[electronic resource] : |bengaging Canadian women with a career in the Armed Forces / |cImpact and Innovation Unit, Privy Council Office. |
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| 246 | 30|aEngaging Canadian women with a career in the Armed Forces |
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| 246 | 17|aEngaging Canadian women with a career in the Armed Forces – behavioural insights project |
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| 260 | |a[Ottawa] : |bGovernment of Canada, |c[2018] |
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| 300 | |a16 p. : |bcol. charts, col. ill. |
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| 500 | |aIssued also in French under title: Projet d’introspection comportementale : engager les femmes canadiennes avec une carrière dans les Forces armées. |
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| 500 | |aCover title. |
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| 500 | |aIssued by: Privy Council Office. |
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| 500 | |aAuthors: Haris Khan, Elizabeth Hardy. Cf. Acknowledgments. |
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| 500 | |aIssued also in HTML format. |
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| 520 | |a"Continuing the Impact and Innovation Unit’s work with the Canadian Armed Forces (CAF), this report outlines the methodology and results of a social media marketing trial aimed at understanding what works in engaging Canadian women with a career in the CAF. Seven advertisements ran on Facebook and Instagram and tested the application of different behavioural insights principles to social media marketing. The ads were displayed over two and a half million times, and differences in unique click through rates support evidence-based recommendations for future campaigns"--Provided by publisher. |
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| 692 | 07|2gccst|aArmed forces |
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| 692 | 07|2gccst|aWomen |
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| 692 | 07|2gccst|aRecruiting |
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| 692 | 07|2gccst|aSocial media |
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| 700 | 1 |aHardy, Elizabeth. |
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| 710 | 1 |aCanada. |bPrivy Council Office. |bImpact and Innovation Unit. |
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| 775 | 08|tProjet d’introspection comportementale |w(CaOODSP)9.851709 |
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| 856 | 40|qPDF|s11.20 MB|uhttps://publications.gc.ca/collections/collection_2018/bcp-pco/CP22-159-2018-eng.pdf |
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| 856 | 40|qHTML|sN/A|uhttps://www.canada.ca/en/innovation-hub/services/reports-resources/engaging-women-career-armed-forces.html |
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