Advertising public opinion research : education and skills adult campaign (phase 1: creative testing) : final report / prepared for Employment and Social Development Canada ; supplier name: Corporate Research...: Em20-112/2018E-PDF
"The 2018 budget introduced measures to help Canadian workers get the skills they need to succeed in an evolving economy. As such, the Government of Canada will be launching the Education and Skills - Helping Working Adults Upgrade Their Skills campaign in the fall of 2018. This campaign will inform adults of the changing nature of work, encourage this audience to pursue continuous learning, gain new professional skills and provide information about the Department’s skills training programs that support training and education of adult workers and unemployed people"--Introduction, page 1.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.860956&sl=0
| Department/Agency | Canada. Employment and Social Development Canada. Corporate Research Associates. |
|---|---|
| Title | Advertising public opinion research : education and skills adult campaign (phase 1: creative testing) : final report / prepared for Employment and Social Development Canada ; supplier name: Corporate Research Associates Inc. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document |
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| Note(s) | Issued also in French under title: Recherche sur l’opinion publique sur la publicité : campagne éducation et compétences chez les adultes (phase 1 : test de concept publicitaire) : rapport final. "Delivery Date: August 2018." Includes text in French. |
| Publishing information | [Gatineau, QC] : Employment and Social Development Canada = Emploi et Développement social Canada, 2018. ©2018 |
| Description | 1 online resource (1 volume (various pagings)) : colour illustrations + executive summary (3 pages) |
| ISBN | 9780660276496 |
| Catalogue number |
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| Departmental catalogue number | POR-102-08-18E |
| Subject terms | Public opinion Employment programs |
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