00000nam 2200000zi 4500 9.866265 CaOODSP 20221107162014 m o d f cr ||||||||||| 190530t20182018onca o f000 0 eng d 9780660290669 CaOODSP eng rda CaOODSP n-cn--- H14-300/2019E-PDF Vaping prevention concepts testing : final report / prepared by Corporate Research Associates Inc. for Health Canada. [Ottawa] : Health Canada = Santé Canada, September 2018. ©2018 1 online resource (1 volume (various pagings)) : colour illustrations + executive summary (5 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Issued also in French under title: Mise à l'essai de concepts sur la prévention du vapotage : rapport final. Accompanied by: executive summary. Includes references. "Health Canada is in the process of developing the Health Risks of Vaping Products Public Awareness Marketing Campaign The campaign aims to increase awareness of the harms and risks associated with vaping product use by youth. Prior to campaign development, Health Canada was interested in assessing reactions from the campaign’s target audience to creative concepts being considered, including three concepts each including layouts for signage and social media posts (Phase one) and three storyboards/moodboards and three additional signage layouts (Phase two). Research was needed to ensure that the concepts resonated well with the target audience and addressed prevention in an effective manner"--Executive summary, page 1. gccst Health hazards gccst Marketing campaigns gccst Public opinion Vaping Canada. Health Canada. Corporate Research Associates. Mise à l'essai de concepts sur la prévention du vapotage : (CaOODSP)9.866266 PDF 6.09 MB https://publications.gc.ca/collections/collection_2019/sc-hc/H14-300-2019-eng.pdf Report PDF 541 KB https://publications.gc.ca/collections/collection_2019/sc-hc/H14-300-2019-1-eng.pdf Executive summary