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| 02339cam 2200361zi 4500 |
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| 001 | 9.866417 |
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| 003 | CaOODSP |
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| 005 | 20221107162036 |
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| 006 | m o d f |
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| 007 | cr ||||||||||| |
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| 008 | 190530e201902##pic o f000 0 eng d |
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| 020 | |a9780660291222 |
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| 040 | |aCaOODSP|beng|erda|cCaOODSP |
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| 043 | |an-cn--- |
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| 086 | 1 |aV44-8/2018E-PDF |
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| 245 | 00|aEvaluation of the 2018 remembrance advertising campaign : |bmethodology report / |cprepared for Veterans Affairs Canada [by] EKOS Research Associates Inc. |
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| 264 | 1|a[Charlottetown, P.E.I.] : |bVeterans Affairs Canada = Anciens Combattants Canada, |cFebruary 2019. |
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| 300 | |a1 online ressource (573 unnumbered pages) +|esummary (3 pages) |
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| 336 | |atext|btxt|2rdacontent |
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| 337 | |acomputer|bc|2rdamedia |
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| 338 | |aonline resource|bcr|2rdacarrier |
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| 500 | |aIssued also in French under title: Évaluation de la campagne de publicité sur la commémoration de 2018 : rapport méthodologique. |
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| 500 | |aAccompanied by: Summary. |
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| 520 | |a"VAC’s Remembrance advertising campaign, has been marketed to an extensive demographic with solid post-campaign recall. The 2018 Remembrance Campaign had acomprehensive set of advertising products that honoured the sacrifices of Canada's Veterans through commemorative events to highlight significant milestones including the centennial of the end of the First World War. Throughout this period, the campaign engaged and inspired youth, brought Canadians together and remembered the contributions of Veterans, showcased Canada's achievements as a result of Canada's Veterans and incited Canadians to explore our rich military history"--Summary, page 1. |
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| 692 | 07|2gccst|aAdvertising |
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| 692 | 07|2gccst|aCommemoration |
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| 692 | 07|2gccst|aVeterans |
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| 710 | 1 |aCanada. |bVeterans Affairs Canada. |
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| 710 | 2 |aEkos Research Associates. |
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| 775 | 08|tÉvaluation de la campagne de publicité sur la commémoration de 2018 : |w(CaOODSP)9.866419 |
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| 794 | |tEvaluation of the 2019 remembrance advertising campaign : |w(CaOODSP)9.885858 |
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| 856 | 40|qPDF|s4.77 MB|uhttps://publications.gc.ca/collections/collection_2019/acc-vac/V44-8-2018-eng.pdf|zMethodology report |
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| 856 | 40|qPDF|s143 KB|uhttps://publications.gc.ca/collections/collection_2019/acc-vac/V44-8-2018-1-eng.pdf|zSummary |
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