00000nam 2200000zi 4500 9.868292 CaOODSP 20240308120106 m o d f cr cn||||||||| 190213t20182018onca o f000 0 eng d 9780660295794 CaOODSP eng rda CaOODSP n-cn--- Rv4-123/2019E-PDF 2018-2019 CRA benefits and credits campaign concept testing : final report / prepared for the Canada Revenue Agency. [Ottawa] : Canada Revenue Agency = Agence de revenu du Canada, 2018. ©2018 1 online resource (40 pages) : colour illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Issued also in French under title: Tests de concepts de campagne relative aux prestations et crédits de l'ARC 2018-2019 : rapport définitif. Cover title. "Supplier name: EKOS Research Associates, Inc." "Contract number: # 46558-193758/001/CY." "Registration number: POR 033-18." "December 2018." Includes executive summary. Issued also in HTML format. "The Canada Revenue Agency (CRA) commissioned EKOS Research Associates, Inc., to conduct focus groups among Canadians to discuss concepts for an advertising campaign on the availability of tax benefits and credits. The aim of this research was to learn how members of the general public and specific audiences within the general public responded to three different advertising concepts, each presented in television, print and radio formats. A total of 10 focus groups were conducted among 84 participants, aged 18 or older. The groups were segmented to include separate groups among key audiences, including: low income, Indigenous, New Canadians and youth (aged 18 to 24). The fieldwork was conducted between September 10 and 18, 2018. This publication reports on the findings of the research." gccst Tax benefits gccst Tax credits gccst Advertising gccst Public opinion Canada Revenue Agency. Ekos Research Associates. Tests de concepts de campagne relative aux prestations et crédits de l'ARC 2018-2019 : (CaOODSP)9.868293 2023-2024 benefits and credits campaign concept testing : (CaOODSP)9.935150 PDF 1.03 MB https://publications.gc.ca/collections/collection_2019/arc-cra/Rv4-123-2019-eng.pdf (final report) PDF 796 KB https://publications.gc.ca/collections/collection_2019/arc-cra/Rv4-123-2019-1-eng.pdf (executive summary) HTML N/A http://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/canada_revenue_agency/2019/033-18-e/benefit_credit_ad_report_en.html (final report) HTML N/A http://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/canada_revenue_agency/2019/033-18-e/summary/benefit_credit_ad_summary_en.html (executive summary)