Recruitment advertising success check : final report / prepared for Department of National Defence ; supplier: Corporate Research Associates Inc.: D2-410/2019E-PDF
"To support recruitment objectives of filling priority occupations, increasing the number of women, meeting diversity targets and recruiting Reservists, the Department of National Defence (DND) and the Canadian Armed Forces (CAF) are launching a multi-pronged CAF recruitment campaign that includes both an overarching campaign and various components targeting niche audiences. Prior to launching the overarching awareness campaign in 2019, DND and CAF were interested in conducting a success check to ensure that the creative concepts are suitable"--Executive summary, page 1.
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| Department/Agency | Canada. Department of National Defence. Corporate Research Associates. |
|---|---|
| Title | Recruitment advertising success check : final report / prepared for Department of National Defence ; supplier: Corporate Research Associates Inc. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document |
|
| Note(s) | "February 2019." "Report Delivery Date: February 13, 2019." "Call-Up Number: W8484-181026/001/CY." "POR Number: POR 069-18." Issued also in French under title: Évaluation du succès de la publicité sur le recrutement : rapport final. |
| Publishing information | Halifax, NS : National Defence, 2019. ©2019 |
| Description | 1 online resource (27, 6, 6 pages) + 1 executive summary (4 pages) |
| ISBN | 9780660303086 |
| Catalogue number |
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| Subject terms | Recruiting Advertising Armed forces |
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