00000nam 2200000zi 4500 9.870811 CaOODSP 20221107163225 m o d f cr cn |||||||| 190820t20192019quc o f000 0 eng d 9780660303314 CaOODSP eng rda CaOODSP n-cn--- Em20-112/2019E-PDF Advertising public opinion research : education and skills adult campaign (phase 2: Advertising Campaign Evaluation Tool ACET) : final report / prepared for Employment and Social Development Canada ; supplier name: Corporate Research Associates Inc. [Gatineau, QC] : Employment and Social Development Canada = Emploi et Développement social Canada, 2019. ©2019 1 online resource (10, 7, 8 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Issued also in French under title: Recherche sur l’opinion publique sur la publicité – campagne éducation et compétences chez les adultes (phase 2 : outil d'évaluation des campagnes publicitaires) : rapport final. "Delivery date: March 29, 2019." "The purpose of the quantitative research is to evaluate the advertising campaign using the Government of Canada’s Advertising Campaign Evaluation Tool (ACET), and as required, is conducted before and after the ad campaign runs in the media. Post-campaign data metrics are measured against the baseline data. Results will provide ESDC with data that assists in developing/adjusting future media strategies. In addition, results from the post-testing provide for future campaigns, valuable trend information for the Department"--Research objectives, page 1. gccst Public opinion gccst Employment programs Canada. Employment and Social Development Canada. Corporate Research Associates. Recherche sur l’opinion publique sur la publicité : (CaOODSP)9.870816 PDF 687 KB https://publications.gc.ca/collections/collection_2019/edsc-esdc/Em20-112-2019-eng.pdf POR-104-09-19E