00000nam 2200000zi 4500 9.871214 CaOODSP 20251203095435 m o d f cr ||||||||||| 190405s1980 onc o f000 0 eng d CaOODSP eng rda CaOODSP n-cn--- RG31-14/1980E-PDF Wallendorf, Melanie, author. Stimulus variation and consumer satisfaction/dissatisfaction and action-taking / prepared by Melanie Wallendorf, Graduate School of Business Administration, University of Michigan. [Ottawa] : Consumer Research and Evaluation Branch, Consumer and Corporate Affairs Canada, [1980] 1 online resource (53 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Digitized edition from print [produced by Innovation, Science and Economic Development Canada]. Includes bibliographical references. "At a time when there are increasing numbers and types of products, it is apparent that consumers are dissatisfied with a large number of these products (Day and Bodur, 1977; Bay and Ash, 1979). It is therefore interesting to consider the types of life experiences and preference patterns which may lead to dissatisfaction with a product. In this paper these are discussed within the conceptual framework of stimulus variation"--page 1. gccst Consumer products gccst Consumerism Canada. Consumer and Corporate Affairs. PDF 2.66 MB https://publications.gc.ca/collections/collection_2019/isde-ised/rg31/RG31-14-1980-eng.pdf