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001 | 9.871214 |
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003 | CaOODSP |
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005 | 20221107163329 |
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006 | m o d f |
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007 | cr ||||||||||| |
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008 | 190405s1980 onc o f000 0 eng d |
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040 | |aCaOODSP|beng|erda|cCaOODSP |
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043 | |an-cn--- |
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086 | 1 |aRG31-14/1980E-PDF |
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100 | 1 |aWallendorf, Melanie, |eauthor. |
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245 | 10|aStimulus variation and consumer satisfaction/dissatisfaction and action-taking / |cprepared by Melanie Wallendorf, Graduate School of Business Administration, University of Michigan. |
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264 | 1|a[Ottawa] : |bConsumer Research and Evaluation Branch, Consumer and Corporate Affairs Canada, |c[1980] |
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300 | |a1 online resource (53 pages) |
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336 | |atext|btxt|2rdacontent |
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337 | |acomputer|bc|2rdamedia |
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338 | |aonline resource|bcr|2rdacarrier |
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500 | |aDigitized edition from print [produced by Innovation, Science and Economic Development Canada]. |
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504 | |aIncludes bibliographical references. |
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520 | |a"At a time when there are increasing numbers and types of products, it is apparent that consumers are dissatisfied with a large number of these products (Day and Bodur, 1977; Bay and Ash, 1979). It is therefore interesting to consider the types of life experiences and preference patterns which may lead to dissatisfaction with a product. In this paper these are discussed within the conceptual framework of stimulus variation"--page 1. |
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692 | 07|2gccst|aConsumer products |
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692 | 07|2gccst|aConsumerism |
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710 | 1 |aCanada. |bConsumer and Corporate Affairs. |
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856 | 40|qPDF|s2.66 MB|uhttps://publications.gc.ca/collections/collection_2019/isde-ised/rg31/RG31-14-1980-eng.pdf |
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