The influence of channel variables on small business advertising / by Jack Dart.: C28-7/1984E-PDF

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publications.gc.ca/pub?id=9.872943&sl=0

Publication information
Department/Agency Canada. Department of Regional Industrial Expansion.
Title The influence of channel variables on small business advertising / by Jack Dart.
Publication type Monograph
Language [English]
Format Electronic
Electronic document
Note(s) Digitized edition from print [produced by Innovation, Science and Economic Development Canada].
Includes bibliographical references.
Includes summary in French.
Publishing information [Ottawa] : Management Excellence in Small Business, Department of Regional Industrial Expansion, March 1984.
Author / Contributor Dart, Jack, author.
Description 1 online resource (1 volume (various pagings))
Catalogue number
  • C28-7/1984E-PDF
Subject terms Small businesses
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