Post-opioid campaign evaluation : methodological report / prepared for Health Canada.: H14-330/2019E-PDF
"Health Canada has launched a multi-year advertising campaign on the subject of opioids to address stigma as a barrier to treatment, to raise awareness and understanding of the risks associated with problematic use of opioids (legal and illegal) and to help reduce problematic use, dependence and overdoses. The purpose of this research was to assess the effectiveness of the advertising campaign"--Research objectives, page 6.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.876429&sl=0
| Department/Agency | Canada. Health Canada. Ipsos (Firm). Public Affairs. |
|---|---|
| Title | Post-opioid campaign evaluation : methodological report / prepared for Health Canada. |
| Variant title | Pre- and post- anti-stigma opioid campaign evaluation : methodological report |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document |
|
| Note(s) | Title from cover. Issued also in HTML format. "Delivery Date: July 8, 2019." "Supplier name: Ipsos Public Affairs." "Contract Number: HT372-192411/001/CY." "Registration number: POR 010-19." Issued also in French under title: Évaluation après de la campagne sur les opioïdes : rapport sur la méthodologie. |
| Publishing information | Ottawa, ON : Health Canada = Santé Canada, 2019. ©2019 |
| Description | 1 online resource (17 pages) + 1 executive summary (3 pages) |
| ISBN | 9780660318745 |
| Catalogue number |
|
| Subject terms | Opioids -- Canada -- Public opinion. Opioid abuse -- Canada -- Public opinion. Advertising campaigns -- Canada -- Public opinion. Public opinion -- Canada. |