Advertising and the new media / N. Matossian, Ph.D., T.C. Bruneau, Ph.D.: Co22-198/1982E-PDF
"This report studies the implications for advertising posed by the New Media. While the New Media by our definition comprises several new technologies, the difference is made between means of transmission offered by new technology such as DBS and new forms of media. The research focuses on videotex/teletext as this is the New Media form which the participants in the marketplace have placed the greatest emphasis on"--Executive Summary, page
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.876895&sl=0
| Department/Agency | Canada. Department of Communications. |
|---|---|
| Title | Advertising and the new media / N. Matossian, Ph.D., T.C. Bruneau, Ph.D. |
| Publication type | Monograph |
| Language | [English] |
| Format | Electronic |
| Electronic document | |
| Note(s) | Digitized edition from print [produced by Innovation, Science and Economic Development Canada]. Includes bibliographical references. |
| Publishing information | [Ottawa] : [Department of Communications], June 30, 1982. |
| Author / Contributor | Matossian, Nicolas, author. Bruneau, T. C., author. |
| Description | 1 online resource (53, 3 pages) |
| Catalogue number |
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| Subject terms | Advertising Media |
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