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Advertising and the new media / N. Matossian, Ph.D., T.C. Bruneau, Ph.D.: Co22-198/1982E-PDF

"This report studies the implications for advertising posed by the New Media. While the New Media by our definition comprises several new technologies, the difference is made between means of transmission offered by new technology such as DBS and new forms of media. The research focuses on videotex/teletext as this is the New Media form which the participants in the marketplace have placed the greatest emphasis on"--Executive Summary, page

Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.876895&sl=0

Publication information
Department/Agency
  • Canada. Department of Communications.
TitleAdvertising and the new media / N. Matossian, Ph.D., T.C. Bruneau, Ph.D.
Publication typeMonograph
Language[English]
FormatDigital text
Electronic document
Note(s)
  • Digitized edition from print [produced by Innovation, Science and Economic Development Canada].
  • Includes bibliographical references.
Publishing information
  • [Ottawa] : [Department of Communications], June 30, 1982.
Author / Contributor
  • Matossian, Nicolas‏, author.
  • Bruneau, T. C., author.
Description1 online resource (53, 3 pages)
Catalogue number
  • Co22-198/1982E-PDF
Subject terms
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