00000nam 2200000zi 4500 9.877004 CaOODSP 20221107164846 m o d f cr ||||||||||| 190725t20192019onc o f000 0 eng d 9780660319919 CaOODSP eng rda CaOODSP n-cn--- D2-411/1-2019E-PDF Testing recall of recruitment advertising : spring 2019 campaign. [Ottawa] : National Defence = Défense nationale, 2019. ©2019 1 online resource (32 pages) + 1 executive summary (3 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Issued also in French under title: Évaluation du rappel de la publicitaire de recrutement : campagne du printemps 2019. Cover title. "The purpose of the quantitative research was to assess recall of and reactions to the advertising campaign. At the highest level, the purpose of the research is to evaluate the effectiveness of the advertising campaign. More specifically, the research objectives included: Measuring unaided recall of CAF advertising; Measuring aided recall of CAF advertising; Assessing the level of understanding of the key messages of the advertising campaign; and Gauging the level of awareness of who was responsible for commissioning the advertising"--Research Objectives, page 3. gccst Recruiting gccst Advertising gccst Armed forces Canada. Department of National Defence. Évaluation du rappel de la publicitaire de recrutement : (CaOODSP)9.877006 PDF 1.30 MB https://publications.gc.ca/collections/collection_2019/mdn-dnd/D2-411-1-2019-eng.pdf Report PDF 712 KB https://publications.gc.ca/collections/collection_2019/mdn-dnd/D2-411-1-2019-1-eng.pdf Executive summary