000	00000nam 2200000zi 4500
001	9.877004
003	CaOODSP
005	20221107164846
006	m     o  d f
007	cr |||||||||||
008	190725t20192019onc     o    f000 0 eng d
020	|a9780660319919
040	|aCaOODSP|beng|erda|cCaOODSP
043	|an-cn---
086	1 |aD2-411/1-2019E-PDF
245	00|aTesting recall of recruitment advertising : |bspring 2019 campaign.
264	1|a[Ottawa] : |bNational Defence = Défense nationale, |c2019.
264	4|c©2019
300	|a1 online resource (32 pages) + |e1 executive summary (3 pages)
336	|atext|btxt|2rdacontent
337	|acomputer|bc|2rdamedia
338	|aonline resource|bcr|2rdacarrier
500	|aIssued also in French under title: Évaluation du rappel de la publicitaire de recrutement : campagne du printemps 2019.
500	|aCover title.
520	|a"The purpose of the quantitative research was to assess recall of and reactions to the advertising campaign. At the highest level, the purpose of the research is to evaluate the effectiveness of the advertising campaign. More specifically, the research objectives included: Measuring unaided recall of CAF advertising; Measuring aided recall of CAF advertising; Assessing the level of understanding of the key messages of the advertising campaign; and Gauging the level of awareness of who was responsible for commissioning the advertising"--Research Objectives, page 3.
692	07|2gccst|aRecruiting
692	07|2gccst|aAdvertising
692	07|2gccst|aArmed forces
710	1 |aCanada. |bDepartment of National Defence.
775	08|tÉvaluation du rappel de la publicitaire de recrutement : |w(CaOODSP)9.877006
856	40|qPDF|s1.30 MB|uhttps://publications.gc.ca/collections/collection_2019/mdn-dnd/D2-411-1-2019-eng.pdf|zReport
856	40|qPDF|s712 KB|uhttps://publications.gc.ca/collections/collection_2019/mdn-dnd/D2-411-1-2019-1-eng.pdf|zExecutive summary