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| 01999cam 2200349zi 4500 |
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| 001 | 9.877004 |
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| 003 | CaOODSP |
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| 005 | 20221107164846 |
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| 006 | m o d f |
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| 007 | cr ||||||||||| |
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| 008 | 190725t20192019onc o f000 0 eng d |
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| 020 | |a9780660319919 |
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| 040 | |aCaOODSP|beng|erda|cCaOODSP |
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| 043 | |an-cn--- |
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| 086 | 1 |aD2-411/1-2019E-PDF |
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| 245 | 00|aTesting recall of recruitment advertising : |bspring 2019 campaign. |
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| 264 | 1|a[Ottawa] : |bNational Defence = Défense nationale, |c2019. |
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| 264 | 4|c©2019 |
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| 300 | |a1 online resource (32 pages) + |e1 executive summary (3 pages) |
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| 336 | |atext|btxt|2rdacontent |
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| 337 | |acomputer|bc|2rdamedia |
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| 338 | |aonline resource|bcr|2rdacarrier |
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| 500 | |aIssued also in French under title: Évaluation du rappel de la publicitaire de recrutement : campagne du printemps 2019. |
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| 500 | |aCover title. |
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| 520 | |a"The purpose of the quantitative research was to assess recall of and reactions to the advertising campaign. At the highest level, the purpose of the research is to evaluate the effectiveness of the advertising campaign. More specifically, the research objectives included: Measuring unaided recall of CAF advertising; Measuring aided recall of CAF advertising; Assessing the level of understanding of the key messages of the advertising campaign; and Gauging the level of awareness of who was responsible for commissioning the advertising"--Research Objectives, page 3. |
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| 692 | 07|2gccst|aRecruiting |
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| 692 | 07|2gccst|aAdvertising |
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| 692 | 07|2gccst|aArmed forces |
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| 710 | 1 |aCanada. |bDepartment of National Defence. |
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| 775 | 08|tÉvaluation du rappel de la publicitaire de recrutement : |w(CaOODSP)9.877006 |
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| 856 | 40|qPDF|s1.30 MB|uhttps://publications.gc.ca/collections/collection_2019/mdn-dnd/D2-411-1-2019-eng.pdf|zReport |
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| 856 | 40|qPDF|s712 KB|uhttps://publications.gc.ca/collections/collection_2019/mdn-dnd/D2-411-1-2019-1-eng.pdf|zExecutive summary |
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