Concept testing for Pension for Life : findings report / prepared for Veterans Affairs Canada.: V49-12/2019E-PDF
"In April 2019, the Government of Canada will introduce Pension for Life, to provide greater support for Veterans and their families, helping to provide a successful transition from military to post-service life. Pension for Life includes three benefits that will recognize and compensate Veterans for disability resulting from service-related injury or illness. These changes are part of an overall well-being package that combines financial recognition of pain and suffering, income replacement and a host of wellness services and programs to help Veterans successfully transition to life after service. This testing research for Pension for Life tested both the messaging of the campaign to communicate the suite of programs and the proposed advertising concepts. Findings from the research will help inform the campaign material and any future creative development"--Summary, page vii.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.877125&sl=0
| Department/Agency |
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| Title | Concept testing for Pension for Life : findings report / prepared for Veterans Affairs Canada. |
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| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Digital text |
| Electronic document |
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| Description | 1 online resource (1 volume (various pagings)) : illustrations + summary (5 pages) |
| ISBN | 9780660320199 |
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