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      <marc:subfield code="a">Co22-259/1984E-PDF </marc:subfield>
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      <marc:subfield code="a">The potential impact of broadcast teletext in Canada : </marc:subfield>
      <marc:subfield code="b">results of research undertaken during the IRIS project field trials / </marc:subfield>
      <marc:subfield code="c">CBC Research.</marc:subfield>
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      <marc:subfield code="a">[Ottawa] : </marc:subfield>
      <marc:subfield code="b">[Department of Communications], </marc:subfield>
      <marc:subfield code="c">November 1984.</marc:subfield>
    </marc:datafield>
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      <marc:subfield code="a">1 online resource (1 volume (various pagings)) : </marc:subfield>
      <marc:subfield code="b">illustrations</marc:subfield>
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      <marc:subfield code="a">Digitized edition from print [produced by Innovation, Science and Economic Development Canada].</marc:subfield>
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      <marc:subfield code="a">Issued also in French under title: L'impact potentiel du teletext de diffusion au Canada : résultats des recherches effectuées durant les essais pratiques du projet IRIS.</marc:subfield>
    </marc:datafield>
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      <marc:subfield code="a">Includes bibliographical references.</marc:subfield>
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      <marc:subfield code="a">"There were two main objectives of the research. The first was to evaluate teletext as a mass medium of communication and provide a background of information against which policy and marketing decisions could be made. The second was to gauge reactions to specific aspects of the teletext magazines to aid those involved in the development of a suitable content for the medium"--Introduction.</marc:subfield>
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      <marc:subfield code="a">Canada. </marc:subfield>
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      <marc:subfield code="t">L'impact potentiel du teletext de diffusion au Canada : </marc:subfield>
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      <marc:subfield code="q">PDF</marc:subfield>
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      <marc:subfield code="u">https://publications.gc.ca/collections/collection_2019/isde-ised/Co22/Co22-259-1984-eng.pdf</marc:subfield>
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