00000nam 2200000zi 4500 9.878232 CaOODSP 20241031091331 m o d f cr cn||||||||| 190819s1972 onc ob f000 0 eng d CaOODSP eng rda CaOODSP n-cn--- C54-1/5-1972E-PDF Little, Blair, 1931- author. The assessment of markets for the development of new industrial products in Canada / by Blair Little, Robert G. Cooper and Roger A. More, School of Business Administration, University of Western Ontario. Ottawa, Canada : Industry, Trade and Commerce, Office of Science and Technology = Industrie et commerce, Direction des sciences et de la technologie, 1972. 1 online resource (22, 3 pages). text txt rdacontent computer c rdamedia online resource cr rdacarrier Technological innovation studies program : research report = Programme des études sur les innovations techniques : rapport de recherche "June, 1972." Digitized edition from print [produced by Innovation, Science and Economic Development Canada]. Includes bibliographical references. "In this study the assessment practices of 152 Canadian industrial products manufacturing firms were examined with the objective of: 1) Understanding the "State of the Art" in Canadian industry. 2) Determining relationships between market assessment practices of firms and their overall processes of new product development. The data was collected through personal interviews with management personnel, based on a lengthy printed questionnaire. The companies were selected to represent a broad cross-section of manufacturing industries involved in new product development"--Executive summary. Issued also in print format. gccst Product development gccst Marketing Cooper, Robert G., 1943- author. More, Roger A. (Roger Allan), 1942- author. Canada. Industry, Trade and Commerce. Office of Science and Technology. Technological innovation studies program : research report = Programme des études sur les innovations techniques : rapport de recherche. (CaOODSP)9.874469 PDF 4.55 MB https://publications.gc.ca/collections/collection_2019/isde-ised/c54-1/C54-1-5-1972-eng.pdf