| 000 | 00000nam 2200000zi 4500 |
| 001 | 9.878232 |
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| 003 | CaOODSP |
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| 005 | 20241031091331 |
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| 006 | m o d f |
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| 007 | cr cn||||||||| |
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| 008 | 190819s1972 onc ob f000 0 eng d |
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| 040 | |aCaOODSP|beng|erda|cCaOODSP |
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| 043 | |an-cn--- |
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| 086 | 1 |aC54-1/5-1972E-PDF |
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| 100 | 1 |aLittle, Blair, |d1931- |eauthor. |
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| 245 | 14|aThe assessment of markets for the development of new industrial products in Canada / |cby Blair Little, Robert G. Cooper and Roger A. More, School of Business Administration, University of Western Ontario. |
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| 264 | 1|aOttawa, Canada : |bIndustry, Trade and Commerce, Office of Science and Technology = Industrie et commerce, Direction des sciences et de la technologie, |c1972. |
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| 300 | |a1 online resource (22, 3 pages). |
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| 336 | |atext|btxt|2rdacontent |
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| 337 | |acomputer|bc|2rdamedia |
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| 338 | |aonline resource|bcr|2rdacarrier |
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| 490 | 1 |aTechnological innovation studies program : research report = Programme des études sur les innovations techniques : rapport de recherche |
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| 500 | |a"June, 1972." |
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| 500 | |aDigitized edition from print [produced by Innovation, Science and Economic Development Canada]. |
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| 504 | |aIncludes bibliographical references. |
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| 520 | |a"In this study the assessment practices of 152 Canadian industrial products manufacturing firms were examined with the objective of: 1) Understanding the "State of the Art" in Canadian industry. 2) Determining relationships between market assessment practices of firms and their overall processes of new product development. The data was collected through personal interviews with management personnel, based on a lengthy printed questionnaire. The companies were selected to represent a broad cross-section of manufacturing industries involved in new product development"--Executive summary. |
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| 530 | |aIssued also in print format. |
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| 692 | 07|2gccst|aProduct development |
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| 692 | 07|2gccst|aMarketing |
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| 700 | 1 |aCooper, Robert G., |d1943- |eauthor. |
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| 700 | 1 |aMore, Roger A. |q(Roger Allan), |d1942- |eauthor. |
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| 710 | 1 |aCanada. |bIndustry, Trade and Commerce. |bOffice of Science and Technology. |
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| 830 | #0|aTechnological innovation studies program : research report = Programme des études sur les innovations techniques : rapport de recherche.|w(CaOODSP)9.874469 |
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| 856 | 40|qPDF|s4.55 MB|uhttps://publications.gc.ca/collections/collection_2019/isde-ised/c54-1/C54-1-5-1972-eng.pdf |
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