The development of new industrial products in Canada (a summary report of preliminary results phase 1) / by Blair Little, School of Business Administration, University of Western Ontario.: C54-1/15-1972E-PDF
"This report summarizes the results of a preliminary analysis of data gathered in Phase I of an integrated research program to examine the process of product innovation by manufacturers of industrial goods in Canada. The prime emphasis of the research is on the role of marketing in the management of product development, rather than the role of technical development. The general approach was to study the management decision process for new product projects and to relate the process to factors describing the company and its market situation"--Introduction.
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| Department/Agency | Canada. Industry, Trade and Commerce. Office of Science and Technology. |
|---|---|
| Title | The development of new industrial products in Canada (a summary report of preliminary results phase 1) / by Blair Little, School of Business Administration, University of Western Ontario. |
| Series title | University grant program research report = Rapport de recherche sur le programme de subventions aux universités |
| Publication type | Series - View Master Record |
| Language | [English] |
| Format | Electronic |
| Electronic document | |
| Note(s) | "April, 1972." Digitized edition from print [produced by Innovation, Science and Economic Development Canada]. Includes bibliographical references. Issued also in print format. |
| Publishing information | Ottawa, Canada : Industry, Trade and Commerce, Office of Science and Technology = Industrie et commerce, Direction des sciences et de la technologie, 1972. |
| Author / Contributor | Little, Blair, 1931- author. |
| Description | 1 online resource (16, 3 pages). |
| Catalogue number |
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| Subject terms | Product development Marketing |
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