Marketing research expenditures : a descriptive model / by Blair Little and Robert G. Cooper, School of Business Administration, University of Western Ontario.: C54-1/26-1973E-PDF
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| Department/Agency | Canada. Industry, Trade and Commerce. Office of Science and Technology. |
|---|---|
| Title | Marketing research expenditures : a descriptive model / by Blair Little and Robert G. Cooper, School of Business Administration, University of Western Ontario. |
| Series title | University grant program research report = Rapport de recherche sur le programme de subventions aux universités |
| Publication type | Series - View Master Record |
| Language | [English] |
| Format | Electronic |
| Electronic document | |
| Note(s) | "November, 1973." Digitized edition from print [produced by Innovation, Science and Economic Development Canada]. Includes bibliographical references. Issued also in print format. |
| Publishing information | Ottawa, Canada : Industry, Trade and Commerce, Office of Science and Technology = Industrie et commerce, Direction des sciences et de la technologie, 1973. |
| Author / Contributor | Little, Blair, 1931- author. Cooper, Robert G., 1943- author. |
| Description | 1 online resource (22 pages, 1 unnumbered page, 3 pages). |
| Catalogue number |
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| Subject terms | Product development Marketing Models |
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