Why new industrial products fail / by Robert G. Cooper, Faculty of Management, McGill University.: C54-1/30-1975E-PDF
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publications.gc.ca/pub?id=9.878372&sl=0
| Department/Agency | Canada. Industry, Trade and Commerce. Office of Science and Technology. |
|---|---|
| Title | Why new industrial products fail / by Robert G. Cooper, Faculty of Management, McGill University. |
| Series title | Technological innovation studies program : research report = Programme des études sur les innovations techniques : rapport de recherche |
| Publication type | Series - View Master Record |
| Language | [English] |
| Format | Electronic |
| Electronic document | |
| Note(s) | "January, 1975." Digitized edition from print [produced by Innovation, Science and Economic Development Canada]. Includes bibliographical references. Issued also in print format. |
| Publishing information | Ottawa, Canada : Industry, Trade and Commerce, Office of Science and Technology = Industrie et commerce, Direction des sciences et de la technologie, 1975. ©1975 |
| Author / Contributor | Cooper, Robert G., 1943- author. |
| Description | 1 online resource (ii, 33, 2 pages) : illustrations. |
| Catalogue number |
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| Subject terms | Product development |
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