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Why new industrial products fail / by Robert G. Cooper, Faculty of Management, McGill University.: C54-1/30-1975E-PDF

Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.878372&sl=0

Publication information
Department/Agency
  • Canada. Industry, Trade and Commerce. Office of Science and Technology.
TitleWhy new industrial products fail / by Robert G. Cooper, Faculty of Management, McGill University.
Series title
  • Technological innovation studies program : research report = Programme des études sur les innovations techniques : rapport de recherche
Publication typeMonograph - View Master Record
Language[English]
FormatDigital text
Electronic document
Note(s)
  • "January, 1975."
  • Digitized edition from print [produced by Innovation, Science and Economic Development Canada].
  • Includes bibliographical references.
  • Issued also in print format.
Publishing information
  • Ottawa, Canada : Industry, Trade and Commerce, Office of Science and Technology = Industrie et commerce, Direction des sciences et de la technologie, 1975.
  • ©1975
Author / Contributor
  • Cooper, Robert G., 1943- author.
Description1 online resource (ii, 33, 2 pages) : illustrations.
Catalogue number
  • C54-1/30-1975E-PDF
Subject terms
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