00000nam 2200000zi 4500 9.880685 CaOODSP 20221107165836 m o d f cr |n||||||||| 191016s1973 onc|||| ob f000 0|eng d CaOODSP eng rda CaOODSP n-cn--- Co24-286/1973E-PDF Sweitzer, Robert W., author. Perceived Canadian consumer requirements in the communications industry / by Robert W. Sweitzer and Samuel Singer. [Ottawa] : [Department of Communications], [1973] 1 online resource (1 volume (various pagings)) text txt rdacontent computer c rdamedia online resource cr rdacarrier Digitized edition from print [produced by Innovation, Science and Economic Development Canada]. Includes bibliographical references. "The primary objective of this study is to evaluate Canadian consumers' current ratings of telephone terminal equipment. The ratings are based on an index of salient product attributes, which are in turn derived from a statistical analysis of field data. A secondary objective, the attainment of which is dependent on the results of the first, is to evaluate the probable effect that a proliferation of product offerings in Canada would have. This evaluation will be based primarily on product attributes and stated consumer preferences as per research results"--Objectives of the Study, page 1. Consumers Canada Attitudes. Telephone Equipment and supplies Evaluation. Consommateurs Canada Attitudes. Téléphone Appareils et matériel Évaluation. Canada. Department of Communications. PDF 6.56 MB https://publications.gc.ca/collections/collection_2020/isde-ised/Co24/Co24-286-1973-eng.pdf